The fact Tinder replaced their wordmark having a symbol indicated a significant content

The latest dating application is attempting to make they obvious: somebody recognize they instantly and do not actually need the text having it. Put differently, the latest Tinder expression has reached Nike Swoosh standing.

2012 – 2017

Tinder is actually incubated inside Hatch Labs. They been work with 2012 and you will rapidly gathered achievement certainly users. Only 24 months after, there are doing that billion affiliate registrations per day.

2017 – Now

During summer out of 2017, the applying eliminated their text symbolization substitution they having a great minimalistic symbol. In reality, the latest icon itself was already common toward app users: it had been this new fire icon that had been put in the place of the brand new mark across the page “i” with the old symbolization.

Today, the latest flames icon enjoys obtained good gradient surface. Once the dated emblem is actually apartment and you will lime, the new you have specific measurement and you can fades from lime to red. Along with, the form of one’s flame could have been somewhat altered. The newest symbol has grown a while rounder, while you are the information became crisper.

Additionally there is other, ugly brand of the emblem. Here, the latest flame is white, given that history have a good gradient texture of orange and you will pink hues.

This new signal modification occurred shortly after the new app in itself is actually current, also. As part of the software redesign, a cleaner design was delivered, together with simplified navigation and a new way regarding demonstrating pictures.

Emblem symbolization

This is behind this new fire icon looks rather transparent: Tinder is focused on this new fire into the a muscles. In addition to, “hot” ‘s the word i label someone who looks good. While the a matchmaking application, Tinder claims us to illuminate the fresh fire regarding matchmaking. The name of your own enterprise in itself matches the theory perfectly because it means “point used for lighting flame.“

The choice of shade to your the old and you can the Tinder representation looks very well sheer, towards flames symbol, once the lime and you may magenta (otherwise purple) will be tone of flame. Put another way, the latest palette is another technique for guaranteeing you “burning gorgeous” relationship.

Those individuals familiar with the concept of chakras, and that stumbled on us regarding old reflection means, can get see an extra symbolic meaning trailing colour selection. Tangerine is the colour of the following chakra, that is regarding the creativity and sexuality.

The fresh Tinder symbol concerns appeal and you may connection. The best dating application around the world uses the most common icon having people’s dating – the fresh fire.

New Tinder Symbol is made from a great gradient red and you can lime square having round bases, given that a background, and you may a stylized white fire among. Brand new flame is taken with lowest contours and has the bottom part softened and you may rounded. To your certain sizes, the new white image enjoys visit this link a mellow slim trace, into the someone else. It’s simple and easy apartment.

There is a version, in which the flames has been drawn in the brand new gradient tangerine and you can red palette and you will wear a white background.

The old symbolization seemed an excellent minimalistic, modern typeface. Apart from the flame above the “we,” new wordmark was recognizable due to for example distinctive points given that ideal club on the “t” (and this lacked a half its size) as well as the sloped bar for the “elizabeth.”


Due to the fact old signal is actually lime towards light history, the newest you’re more complex, in terms of the color palette, considering the gradient effect. Today, there’re several styles out-of orange, which can be complemented by numerous light magenta colors. In spite of the color shift, the fresh new Tinder symbol features resided uniform within its fire symbolization. Additionally, the latest “fiery” perception happens to be significantly more obvious towards the brand new logo.